Incontinence is a common issue among your customers – from the elderly and post-surgery patients to people with certain medical conditions. Many of them feel overwhelmed and confused by the wide choice of incontinence products, which can lead to dissatisfaction, improper product use, and a lack of confidence. Two thirds of incontinence shoppers prefer to shop directly in a pharmacy, as they are reassured by your expertise and knowledge. Despite this, 40% of customers are still buying the wrong products. So, being able to offer the right advice – and pants – is key.
We know that recommending the right pants isn’t easy when on the surface, all pants may seem the same. But not all pants are made equal and even knowing the small differences can make a big difference to your customers quality of life. Explore why TENA is the number one brand for a reason.